Indeed, Senna's motivation and determination appear to be a family trait. In a country like Brazil, where despite the social advances achieved in recent years, there is still a lot of inequality, this organisation's work is very important.' Those feelings were echoed by the current Brazilian Minister of Sports, Aldo Rebelo,В who told me in an email interview that Senna's 'professional approach to his job was left behind as heritage for those who manage the Ayrton Senna Institute. Viviane said that, following her brother's death, she, 'realized that the victorious image of Ayrton would serve a great cause.В One of the legacies that Ayrton left us are the values he demonstrated on and off the track, which serve as fuel for our work: Motivation, determination, resilience and pursuit of perfection.' It quickly became apparent, Viviane told me, that to really make a difference, the scale of the project needed to be much larger than individual students, or even schools. Viviane said that her parents, ' always emphasized respect for others and compassion for those without favourable living conditions.'ДЄfter Senna's death, looking for a way to honour his legacy, the family founded the institute. Although they came from a privileged family, it was also a family that took their responsibility to help others seriously. That desire was instilled in the Senna children from a young age. He told her that he wanted to organise and formalise his efforts to help young, poor Brazilians and to promote education. Shortly before he was killed at the 1994 San Marino Grand Prix, though, Senna had a conversation with Viviane. 'Most of his donations and help towards children before the Instituto were done anonymously and he could really understand just how important his education and family structure had been to his success in life, so he wanted to give a little bit of that to others.' Viviane and Bruno Senna Nelson Antoine/Associated Press

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